This week, I chatted with authors Sarah Cassidy and Kunak McGann about their most recent book, Ah … That’s Gas! – The ads, fads and mad happenings that swept the Irish nation. I wanted to know about their favourite ads and fads as well as the ones they had never heard of before writing this book together!

The Favourites
Kunak
Sarah and I had such a good time wandering down memory lane while writing this book, re-visiting favourite feelgood moments from our own childhoods as well as those from more recent times. There are so many events and experiences that we have shared as a nation, they give us a collective memory and a sense of who we are and where we come from, and it was a real joy to put those down in a book. Here are my three favourites.
Riverdance
I can still remember the rush of watching Riverdance for the first time. From those first haunting vocals from Anúna to the gazelle-like Jean Butler in the first solo dance, then Michael Flatley bounding onto stage with his bouffant hair and batwing-sleeve shirt, and Irish dancers flooding the stage in synchronised beats. Who knew Irish dancing could actually be cool?? Our hearts were full.

Kerrygold Ads
It is an undeniable fact that Ireland has the best butter in the world. It’s always been a prime export for us and Kerrygold were tapping into that with these crossover ads featuring our French friends. Made before anyone really knew the phrase ‘lactose intolerant’ and possibly the most iconic Irish ads of all time. Surely I’m not the only person who still walks into a room and asks ‘Zere is sumzing I can ‘elp?’.
